Two tools that turn your social media views into book sales, and your Amazon listing into a reading experience that converts. Here's how both work — and how Atomic Shelf delivers them.
Used together, DSP and A+ Content create a closed loop — from the moment a reader first sees your book on social media to the moment they buy it on Amazon.
Amazon DSP is a programmatic ad platform that targets audiences using Amazon's own first-party shopping, browsing, and streaming data — not third-party cookies. It places your ads across Prime Video, Kindle, Twitch, and Amazon.com itself.
For authors, this means one thing: we retarget the specific people who watched your TikTok and YouTube Shorts content — right on Amazon, where they're already in a buying mindset.
A+ Content replaces your plain Amazon product description with rich visuals, lifestyle imagery, embedded video, character panels, review highlights, and author bios — directly on your product page.
It's free to publish with a Professional seller account. The visuals we create for your social video campaign are already built to work here — no separate shoot needed.
The Atomic Shelf model is built so every stage feeds the next. Organic content builds your audience. DSP converts that audience. A+ Content closes the sale.
We publish your shortform video package across TikTok, YouTube Shorts, Pinterest, and X. Cinematic, faceless, no filming required. Readers in your genre discover your book organically through the content feed.
Every view, save, and click creates a warm audience pool — readers who already know your title, have seen your cover, and have heard the premise. This is the asset that makes DSP retargeting so effective.
We use the visuals from your video campaign to build your A+ Content modules — hero banner, character panels, author bio, review highlights. Readers who land on your listing from any source meet a premium, editorial-quality page.
Amazon DSP serves display ads to the people who already watched your content — while they're browsing Amazon. Your cover, rating, and price appear at exactly the moment they're most likely to act. We retarget warm viewers only, not cold strangers.
Warm readers click through to your upgraded listing. They download the Kindle sample, add to their wishlist, or buy outright. DSP reports on detail page views, new-to-brand readers, and sales attribution — so you see exactly what's working.
DSP isn't a keyword search platform. It's a programmatic audience platform powered by Amazon's own shopping, browsing, and streaming data — with reach no other ad platform can match.
DSP runs on Amazon's own shopping history, browsing behaviour, and streaming habits — not third-party cookies. Your ads reach real readers based on what they actually buy and read, not inferred guesses.
We use DSP exclusively to retarget people who already engaged with your organic content. Cold ad spend wastes budget on strangers. Warm retargeting reaches readers already partway to a purchase — at a fraction of the cost.
Your ads appear across Prime Video, Twitch, Thursday Night Football, Amazon.com, Fire TV, Kindle, Alexa, and Amazon Fresh — plus thousands of premium third-party sites. Your readers are already on these surfaces.
Amazon's machine learning automatically optimises bids, placements, and targeting in real time — maximising ROI without requiring daily manual management from you or us.
Beyond click rates, DSP reports on detail page view rate (DPVR), new-to-brand readers (NTB), add-to-list (ATL) counts, and Kindle sample downloads — metrics that actually matter for book sales.
DSP operates without third-party cookies using Amazon's Ad Relevance AI. Campaigns remain effective and future-proof as digital privacy standards evolve — no reliance on signals that may disappear.
A+ Content comes in three tiers, each adding richness to your listing. We produce visuals and copy for all three — drawing directly from your video campaign assets, so no extra production is needed.
Enhanced descriptions with custom text placements, lifestyle images, and shoppable comparison charts. Replaces your plain text listing with a visual, editorial layout that builds trust on first impression.
Everything in Basic, plus larger images, embedded video, interactive hotspots, image carousels, Q&A modules, and shoppable content. A fully immersive listing experience that commands a reader's attention.
A dedicated author bio section that appears across all your book listings — your backstory, your values, and a link to your author page. Drives cross-title discovery and builds the kind of reader loyalty that creates repeat buyers.
Requires a Professional selling plan ($39.99/mo). We guide you through setup if needed.
Register your author name or imprint as a brand. Required to unlock A+ Content.
We build your modules using visuals already produced for your video campaign.
Content is applied to your chosen ASINs. Backlist titles can share the same modules.
Amazon reviews and approves within a few days. Content goes live automatically.
Full-width cinematic banner using the atmospheric visuals from your video content. Sets the tone for the entire listing the moment a reader lands.
Panels spotlighting key characters with short, punchy copy that pulls readers into the story world before they've committed to buying.
Your best verified reader quotes formatted as visual pull-quote panels — social proof at the listing level that converts browsers into buyers.
A warm, personal author bio that appears across all your listings — building reader connection and driving cross-title discovery organically.
Cross-promote your other titles with a shoppable comparison panel. Readers who find one book should discover — and buy — them all.
A "readers who love..." module connecting your book to trending reader tastes — slow burn, dark romance, domestic thriller, and beyond.
Start with a free 7-day content trial. We publish your first videos, show you real results, and discuss what comes next — A+ Content, DSP retargeting, or both.