Atomic Shelf — for indie authors

Build a readership
that lasts.

We put your book in front of readers who already love stories like yours — through content, reviews, preorders, and managed Amazon advertising — working as one connected system. If we don't hit the growth target we agree on, we keep working toward it.

3.2×avg sales lift in 90 days
160+indie authors
12k+videos produced
2,400avg downloads per promo feature
0×

average sales lift our authors see within 90 days of running the full stack — content, reviews, preorders, reader lists, and managed ads working as one system.

0indie authors on the system
0videos produced
0avg downloads per newsletter feature
The problem

Most author marketing is ads to nowhere.

  • You can't run ads before you have reviews. Strangers don't buy a listing with nothing on it, no matter how good the targeting.
  • You can't get reviews without an audience. Building one takes months you don't have before your launch window closes.
  • And every launch resets to zero. No owned list. No compounding. Five separate vendors with no shared analytics, and you start over every time.
THE FRAGMENTED STACK Video freelancer BookBub $642+ / deal NetGalley $450 / listing Ad manager separate hire Kirkus $425+ / review vs. ATOMIC SHELF Video + Content ARC Reviews Preorder Campaigns Free Promo + Deal Sites Listing Optimization ShelfMates & StoryPals Managed Amazon Ads ONE TEAM Separate: $1,500–$5,000+/mo no shared analytics Atomic Shelf: $20–$499/mo everything coordinates FRAGMENTED vs. CONNECTED
Content

60+ short-form videos. Every month.

Genre-calibrated scripts, AI-assisted production, and human creative direction. Video that reaches readers where they already spend time — TikTok, YouTube Shorts, Reels — at a volume no traditional studio can sustain or afford.

Book trailers, long-form YouTube, cinematic content, and custom theme songs on higher tiers. Formats constantly evolve for long-term reach.

60+
short-form videos per month, minimum
ARC reviews

Trust, before you spend a dollar on ads.

We recruit genre-matched readers from our own network, brief them, and follow up until reviews land. Your listing gets honest, early social proof — the one thing every other channel needs to convert a stranger into a buyer.

Compared to platforms like NetGalley ($450+, 15% review rate) or Kirkus ($425+, 7–9 week wait), our ARC campaigns are managed end-to-end, genre-matched, and integrated with everything else we're doing for your book.

50+
reviews targeted per ARC campaign at our top tier
THE REVIEW TRADEOFF BookSirens $10/book Budget-friendly Fast results But: Low credibility No video support No ad integration NetGalley $450–$849 Pro reviewers Industry reach But: ~15% review rate No video support No ad integration Kirkus $425–$750 Prestige signal 90-year brand But: 7–9 week wait May be negative No promo at all ATOMIC SHELF ARC + video + promo + ads Genre-matched, managed Reviews before launch Coordinated across all channels EACH PLATFORM, ONE PIECE

Every stage feeds the next.

Content
Video drives discovery across TikTok, Shorts & Reels
Reviews
ARC readers provide early, honest social proof
Listing
Optimized copy & A+ convert the traffic
Reader list
ShelfMates & StoryPals build the owned audience
Advertising
Retarget warm readers at peak purchase intent
THE WRONG SEQUENCE
Write book
Run Amazon ads immediately
Budget burns. 0 reviews. Cold audience.
THE ATOMIC SHELF SEQUENCE
Video warms audience
Reviews build trust
Listing converts traffic
Ads close the loop — compounds

Pick the level.
We handle the rest.

Every tier runs consistent, genre-matched content. Higher tiers add reviews, preorders, managed Amazon advertising, and newsletter features. Expected results are 90-day averages across active clients.

Spark
$20
per month · first 20 videos free
  • Short-form video creation monthly
  • Posted to TikTok, Shorts & Reels
  • Genre-matched scripts, formats evolve
  • Content clicks tracked
Expected by month 3
Video views5k–15k
Content clicks80–220
Sales lift+3–8%
Commit & Save — Spark
3 months$60 → $54 · save $6
6 months$120 → $96 · save $24
12 months$240 → $180 · save $60
Save up to 25%
Get started with Spark
Foundation
$79
per month
  • 80 short-form videos monthly
  • 1 professional book trailer
  • Listing copy audit & rewrite
  • Preorder listing setup
  • ShelfMates / StoryPals access
  • Content only — no managed campaigns
Expected by month 3
Video views15k–40k
Content clicks300–800
Sales lift+8–15%
Commit & Save — Foundation
3 months$213 → $192 · save $21
6 months$474 → $379 · save $95
12 months$948 → $711 · save $237
Save up to 25%
Get started with Foundation
Most popular
Momentum
$249
per month
  • All Foundation features
  • Full social media management
  • ARC campaign — 10 reviews targeted
  • Basic A+ listing build
  • Preorder campaign — 6-week countdown
  • 1 newsletter feature per quarter
  • Managed Amazon campaigns included
Expected by month 3
Preorders secured80–180
Free promo downloads1,200–2,400
KU page reads boost+40–80%
Sales lift+25–45%
Commit & Save — Momentum
3 months$747 → $673 · save $74
6 months$1,494 → $1,196 · save $298
12 months$2,988 → $2,241 · save $747
Save up to 25%
Select Momentum
Growth
$499
per month
  • 100+ premium videos monthly
  • 2 cinematic trailers, 1 theme song
  • ARC campaign — 25 reviews targeted
  • Premium A+ listing build
  • Preorder campaign — 8-week countdown
  • 1 newsletter feature per month
  • Managed Amazon campaigns included
Expected by month 3
Preorders secured200–420
Free promo downloads2,400–4,800
KU page reads boost+90–150%
Sales lift+60–110%
Commit & Save — Growth
3 months$1,497 → $1,347 · save $150
6 months$2,994 → $2,396 · save $598
12 months$5,988 → $4,491 · save $1,497
Save up to 25%
Join Growth

Running a full catalogue, multiple books, or need bespoke campaign structure? Ask about Surge & Orbit — dedicated team or custom seat, custom pricing.

The readers are out there.
Let's go find them.

160+ indie authors are building long-term readerships with Atomic Shelf. One team, one system. If we don't hit your agreed target, we keep going.

New: The Atomic Launch Playbook

Every plan includes our 6-module onboarding course — from the discovery problem through reviews, launch mechanics, ads, and compounding. You'll know what's happening at every stage and why.

Discovery ProblemVideoReviews Launch MechanicsListing & AdsCompounding

Our commitment

If we don't hit the growth target we agree on at the start of your engagement, we don't close the file. We add work, adjust strategy, and keep building until we get there. We're building long-term author businesses, not one-off campaigns.