Atomic Shelf, book marketing for indie authors

3.2×

the average sales lift our authors see within 90 days of running the full stack.

Video, reviews, reader lists, listing pages, and managed Amazon advertising, run as one connected system.

Video, reviews, reader lists, listing pages, and segmented retargeting, run as one connected system.


Chapter One

Video that a studio can't make at this pace

Every script starts from your story and your genre's reader psychology, then goes through AI-engineered production and human creative direction. The result is consistent, on-brand video at a volume no traditional studio can sustain.

60+

short-form videos produced monthly, minimum

  • Book trailers & long-form YouTube
  • Custom theme songs on higher tiers
  • Genre-calibrated scripts, every time
  • Multi-platform: TikTok, Shorts, Reels

Chapter Two

Trust, before you scale promotion

Strangers don't buy from an author with zero reviews. We recruit and manage ARC and review campaigns for upcoming and already-published books. Complimentary copies may be used where appropriate, but a review is never required in exchange for the copy.

Trust, before the retargeting begins

Strangers don't buy from an author with zero reviews. We recruit and manage review campaigns so your listing can build genuine reader feedback before or during a campaign. They are not limited to preorders.

50+

readers targeted per ARC/review campaign at our top tier

  • Readers recruited from our own network
  • Genre-matched, briefed, and followed up
  • Built before or during promotion
  • Built before or during the retargeting cycle
  • Honest reviews, no incentivized ratings

Chapter Three

Ad management you approve, not operate

From Momentum upward, your subscription includes a managed advertising budget. Our team deploys and optimizes it across Amazon's advertising ecosystem, retargeting every warm viewer your content built at the exact moment purchase intent peaks.

Retargeting that earns attention

From Momentum upward, your subscription includes a structured retargeting cycle. We divide viewers into reader segments, then bring each segment back up to five times a day for a month with messages refined around what they watched, read, or clicked.


The System

Every stage feeds the next one

Five stages, run as one loop. Each one makes the next cheaper, warmer, and more likely to end in a sale.

Content deploys

Genre-calibrated video goes live across TikTok, YouTube Shorts, and Reels, optimized for discovery in your exact niche.

Reviews land

ARC readers leave the early, honest reviews that give your listing credibility with strangers who've never heard of you.

The listing converts

Optimized copy, A+ banners, and social proof turn the traffic content and reviews send into completed purchases.

Reader lists compound

ShelfMates and StoryPals grow an owned audience you can reach again at zero marginal ad cost on every future release.

Advertising closes the sale

Managed campaigns retarget warm readers right when purchase intent peaks, and every sale feeds attribution data back into the loop.

Reader lists compound

ShelfMates and StoryPals grow an owned audience you can reach again with relevant segment messages on every future release.

Retargeting closes the loop

Segmented follow-up brings warm readers back when the message is most relevant, and each response improves the next touch.


Proprietary tech

Reader lists built for your genre

Our in-house apps grow a real, owned reader list, the asset that keeps paying off long after a single launch window closes.

Adult fiction

ShelfMates

Reader-matching for romance, thriller, fantasy, and beyond. Authors get direct access to genre-tagged readers who've opted in to hear about new releases in exactly their niche.

Children's books

StoryPals

List-building for children's authors and parents, matching new picture books and early readers to families already looking in that age range and category.


Terms

Your growth stack, priced for authors

Production, reviews, and listing work included at every paid tier. Momentum and above add a managed advertising budget we deploy on your behalf.

Production, reviews, and listing work included at every paid tier. Momentum and above add a structured 30-day retargeting cycle across reader segments.

Pay month-to-month. Cancel anytime.

Foundation

$79
per month
  • 80 short-form videos monthly
  • 1 professional book trailer
  • Listing copy audit & rewrite
  • ShelfMates & StoryPals access
  • Content only, no ad spend
  • Content and audience building
Choose Foundation

Growth

$499
per month Managed retargeting included 5x-daily segment testing
  • 100+ premium videos monthly
  • 2 cinematic trailers, 1 theme song
  • ARC/review campaign, 25 readers targeted
  • Premium A+ listing build
Join Growth

Surge & Orbit, for full-time authors and catalogues

$899/mo for a dedicated team of four, or a bespoke dedicated advertising seat under your own brand at Orbit. Pricing is custom.

$899/mo for a dedicated team of four, or a bespoke retargeting seat under your own brand at Orbit. Pricing is custom.

Talk to us

For your book.

Join 160+ authors running the full stack. Content, review campaigns, reader lists, listing optimization, and managed advertising that compounds every month.

Join 160+ authors running the full stack. Content, reviews, reader lists, listing optimization, and segmented retargeting that compounds every month.