Atomic Shelf takes your privacy seriously. This Privacy Policy explains what personal data we collect when you use our website and services, why we collect it, how we use it, and what rights you have. We aim to be clear and direct — if anything here is unclear, please reach out to nick@atomic-shelf.com.
Who We Are
Atomic Shelf (“we,” “us,” or “our”) operates the website at atomic-shelf.com and provides AI-powered book marketing services to independent authors. For the purposes of applicable data protection law, Atomic Shelf is the data controller of personal data collected through this website and our services.
You can contact us at nick@atomic-shelf.com with any privacy-related queries.
What Data We Collect
| Category | Examples | When |
|---|---|---|
| Account & identity | Name, email address, author name or pen name | Signing up or contacting us |
| Billing | Payment method details (processed by our payment provider — we do not store card numbers) | Subscribing to a plan |
| Book & creative content | Book title, cover art, genre, target audience, excerpts, author bio and photo | Onboarding and campaign setup |
| Communications | Messages, feedback, support requests | Contacting us by email or through the platform |
| Platform credentials | Social media account access tokens (where you grant them) | Connecting accounts for content publishing |
- Usage data — pages visited, time on site, clicks, referral source
- Device data — browser type, operating system, screen resolution, IP address
- Cookies and similar technologies — see Section 6 for details
- Analytics platforms — TikTok, YouTube, Amazon, and Meta may provide us with aggregated performance data related to content published on your behalf
- Amazon Advertising — attribution and sales data from DSP campaigns we manage for you
- Payment processors — confirmation of successful or failed payments (not full card details)
How We Use Your Data
| Purpose | Details |
|---|---|
| Delivering the Services | Producing your Deliverables, publishing content to connected platforms, managing your ad campaigns |
| Account management | Creating and managing your account, processing payments, issuing invoices |
| Performance reporting | Compiling monthly analytics reports on your campaigns' views, attribution, and sales metrics |
| Customer support | Responding to your queries, troubleshooting issues, managing complaints |
| Service improvement | Analysing how our platform and services are used so we can improve them; training and refining our AI pipeline (using aggregated, non-identifiable data only) |
| Legal & compliance | Meeting our obligations under applicable law, resolving disputes, enforcing our Terms of Service |
| Marketing (our own) | Sending service updates and, where you have opted in, promotional communications about Atomic Shelf. You can opt out at any time. |
We do not sell your personal data to third parties, and we do not use your data to train external AI models.
Legal Basis for Processing
Where the UK GDPR or EU GDPR applies, we process your personal data on the following legal bases:
- Contract — processing necessary to deliver the Services you have subscribed to (account data, billing, content production, campaign management).
- Legitimate interests — improving our Services, detecting fraud, security monitoring, and direct marketing to existing clients, where these interests are not overridden by your rights.
- Legal obligation — where we must process data to comply with applicable law (e.g. tax records, responding to lawful requests from authorities).
- Consent — for optional marketing communications and for placing non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of prior processing.
Sharing Your Data
We share personal data only where necessary and with appropriate safeguards in place.
- Payment processors — to handle subscription billing securely
- Cloud hosting & infrastructure — to store data and run the Platform
- Email and communication tools — to send you notifications and reports
- Amazon Advertising — to run DSP campaigns on your behalf
- Social media platforms — TikTok, YouTube, Meta, Pinterest, X — to publish Deliverables and retrieve performance data
All service providers are contractually required to process data only on our instructions and to maintain appropriate security measures.
- Legal requirements — if required by law, court order, or government authority
- Business transfers — in connection with a merger, acquisition, or sale of assets, subject to equivalent privacy protections
- With your consent — for any other purpose not listed here
Cookies & Tracking
Our website uses cookies and similar technologies. Here is what we use and why:
| Type | Purpose | Can you opt out? |
|---|---|---|
| Essential | Keeping you logged in, security tokens, load balancing | No — required for the site to function |
| Analytics | Understanding how visitors use the site (page views, session duration, referral source) | Yes — via your browser settings or our cookie banner |
| Marketing | Measuring ad campaign effectiveness (e.g. retargeting pixels) | Yes — via our cookie banner or browser settings |
You can manage cookies through your browser settings at any time. Disabling non-essential cookies will not prevent you from using the site, but some features may be limited.
Data Retention
We keep your personal data for as long as necessary to provide the Services and meet our legal obligations.
| Data type | Retention period |
|---|---|
| Account & billing records | 7 years from the end of the subscription (tax and accounting obligations) |
| Campaign and performance data | 3 years after the end of your subscription |
| Support communications | 3 years from the date of the communication |
| Creative content submitted by you | Deleted within 90 days of account closure on written request |
| Analytics / cookies | Up to 26 months (standard analytics window) |
After the applicable retention period, data is securely deleted or anonymised.
International Data Transfers
Atomic Shelf operates globally and some of our service providers are based outside the UK or European Economic Area (EEA). Where we transfer personal data internationally, we ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses (SCCs) approved by the relevant authority
- Adequacy decisions recognising the destination country's data protection standards
- Other lawful transfer mechanisms under applicable law
You can request details of the specific safeguards in place for any transfer by contacting us at nick@atomic-shelf.com.
Your Rights
Depending on where you are located, you may have the following rights regarding your personal data. We honour all valid requests within 30 days.
Request a copy of the personal data we hold about you.
Ask us to correct inaccurate or incomplete data.
Request deletion of your data where we no longer have a lawful reason to hold it.
Ask us to limit how we use your data in certain circumstances.
Receive your data in a structured, machine-readable format.
Object to processing based on legitimate interests, including direct marketing.
Withdraw consent at any time where processing is consent-based.
Not be subject to solely automated decisions with significant legal effects.
To exercise any of these rights, email nick@atomic-shelf.com with a description of your request. We may need to verify your identity before responding. There is no charge for exercising your rights unless requests are manifestly unfounded or excessive.
Children’s Privacy
Our Services are intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If you believe we have inadvertently collected data about a minor, please contact us immediately at nick@atomic-shelf.com and we will delete it promptly.
Third-Party Links
Our website and communications may contain links to third-party websites and platforms (including Amazon, TikTok, YouTube, and others). This Privacy Policy applies only to Atomic Shelf. We are not responsible for the privacy practices of third-party sites, and we encourage you to review their privacy policies before sharing any personal data with them.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the effective date at the top of this page and, where appropriate, notify you by email.
We encourage you to review this page periodically. Continued use of the Services after an update constitutes acceptance of the revised policy.
Contact & Complaints
If you have any questions about this Privacy Policy or how we handle your data, please contact us:
If you are not satisfied with our response, and you are located in the UK or EEA, you have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner’s Office (ICO) at ico.org.uk.
Get in Touch
- General enquiries
- powerpages30@gmail.com
- Privacy & data requests
- nick@atomic-shelf.com
- Website
- atomic-shelf.com