You're on Day 5 of your extended 9-day trial. Content is being prepared. The one outstanding item is the YouTube channel setup — head to the Next Steps tab for the quick instructions. Everything else is in motion.
The Book
Memoir · Coming-of-Age · Discrimination & Racism · Biographies of Women
Peacock on the Moon
A childhood recollection of prejudice in action and pride stretched too far
by Nicola Briggs · Published March 31, 2026
Extended Trial
Active
Amazon Rating
4.4 / 5 ★ (14 reviews)
BSR Kindle
#439,601
Discrimination & Racism
#266 in Studies
Kindle Price
$6.99 / £ Paperback $16.99
Reader Review Highlight
"A brave, mesmerizing memoir, which I think would melt even the coldest of hearts."
— S. Chandler, 5★ Verified Purchase, UK
Trial at a Glance
15
Videos This Trial
2–3
Posts Per Day
TikTok
Primary Platform
YT
Secondary Platform
9
Trial Days Total
13
Days Remaining
Your seed images for Week 1 are ready. Head to the Photo Albums tab to review them and leave feedback on any image that feels off. We'll adjust before videos are finalised.
15-Video Content Calendar
Extended Trial · May 24 – Jun 1
Each video has a hook, angle, and full voiceover script below. Tap Show Voiceover to expand any script. These are designed for 30–45 second short-form videos tailored to BookTok's memoir and #MemoirTok audience.
Seed Photo Albums
1 album
These are the images we'll use as visual backdrops for your videos. Click the album to open it in Google Photos in a new tab. To leave feedback on a photo, open the album and comment directly on the image inside Google Photos.
If any image feels wrong in mood, colour, or tone for the book — open the album, click the image, and leave a comment. We check regularly and will swap before videos are produced.
What You Need to Do
One item outstanding: the YouTube channel. TikTok is in progress, photos are shared, and the content calendar is live. Once the YouTube channel is set up and we're added as Editor, we're fully ready to post on both platforms.
✓
Create a TikTok Account
Download TikTok, create your account, then go to Settings → Manage Account → Switch to Business Account. Choose the Books & Literature or Entertainment category. Once done, share your TikTok username with us so we can request Editor access and begin posting directly to your account.
✓ In progress
!
⚠ Create a YouTube Channel — Pending
This is the outstanding item. Go to youtube.com, sign in with a Google account, and create a channel under the name Nicola Briggs or your preferred brand name. Then go to Settings → Permissions → Invite and add powerpages30@gmail.com as an Editor. This lets us upload and manage your YouTube videos directly.
Once this is done, we're fully set up to post on both platforms.
Once this is done, we're fully set up to post on both platforms.
→ Invite: powerpages30@gmail.com
✓
Review Your Photos
Head to the Photo Albums tab and open the album in Google Photos. If any image feels off-brand, wrong in mood, or you'd like it replaced — leave a comment directly on that photo inside Google Photos. We check the albums regularly and will swap images before videos are finalised.
✓ Album shared
✓
Approve Content Calendar
Review the 15 video hooks and voiceover scripts in the Content Calendar tab. Let us know if any angle doesn't feel right for your voice or the book's tone — we can adjust scripts before production is finalised.
✓ Calendar live
Payment
To continue after the trial or pay for a full month, use our payment portal — you can set a custom amount at checkout. Thank you!
Your 3-Phase Growth Strategy
This is the full picture of how we grow Peacock on the Moon from discovery to a consistent sales engine. Each phase builds on the last.
P1
Phase 1 · Weeks 1–4
Organic Content First
We post 2–3 short-form videos per day on TikTok and YouTube Shorts, targeting hashtags like #MemoirTok, #ComingOfAge, #FamilySecrets, and #BookTok. The goal is to build an audience around the book's themes — identity, belonging, prejudice, a daughter finding her own voice — before spending a single dollar on ads. Organic views tell the algorithm who your reader is.
Target: 10,000–30,000 organic views in Month 1
P2
Phase 2 · After Month 1
TikTok Promote — Lookalike Expansion
Once we have organic data, we activate TikTok Promote on your top-performing videos. Promote takes your real viewers and finds lookalike audiences — people with the same interests, behaviors, and demographics — at a fraction of traditional ad costs. At this stage, we're amplifying what's already working, not guessing.
Typical CPM at this stage: $3–6 · Starts after Month 1
P3
Phase 3 · Ongoing
Amazon DSP — Direct Retargeting to Book Page
Amazon DSP lets us place display ads directly in front of people who have already seen your TikTok or YouTube content — and send them straight to your Amazon book page. Because we've built a content-first audience, your DSP CPM drops dramatically: instead of the standard $10 CPM, content-warmed audiences typically cost around $2 CPM — 80% cheaper, far more targeted.
Without DSP, video views don't reliably convert to sales. With DSP retargeting, you close the loop — views become clicks, clicks become purchases.
Without DSP, video views don't reliably convert to sales. With DSP retargeting, you close the loop — views become clicks, clicks become purchases.
DSP CPM: ~$2 (vs $10 cold) · Content-first advantage
Why Memoir Works on BookTok
The Audience
BookTok readers devour emotionally honest coming-of-age stories. Memoirs about difficult families, boarding school life, and class/race dynamics generate enormous engagement — readers share them because they see themselves.
The Hashtag Opportunity
#MemoirTok, #ComingOfAge, #FamilySecrets, and #RacismStories are all active, underserved niches. A 4.4-star memoir with real depth and humour stands out immediately against the average BookTok content.
The Result
Readers who discover Peacock on the Moon through an emotionally resonant short-form clip, get retargeted on Amazon, and click through — are readers who will leave reviews, recommend to friends, and come back for your next book.