Campaign Status
Phase 2 Active — Dual-title campaign running across TikTok & YouTube
7,252 combined views (5,200 TikTok + 2,052 YouTube). 20 TikTok posts live, 57 YouTube Shorts posted. Payment confirmed: $80 for two months (Apr–May 2026). YouTube active since Apr 7; TikTok views building from May 12.
YouTube performing strongly from launch — 2,052 views, 2.09 watch hours, 4 subs
YouTube launched Apr 7 with an immediate spike (241 views on Apr 25). Peak day was Apr 30 (160 views). Top video: "No Backyard? No Problem." 193 views. "Stage fright doesn't go away" (112), "Most leaders think talking is power" (111). 926 impressions at 1.73% CTR.
Performance Overview
As of May 26, 2026Combined Views
7,252
↑ TikTok + YouTube
5,200 TikTok · 2,052 YouTube
TikTok Views
5,200
↑ From May 12
23 followers · 154 likes · 2 shares
YouTube Views
2,052
↑ From Apr 7
4 subs · 2.09 hrs watch time
YT Impressions
926
1.73% CTR
57 YouTube Shorts posted
TikTok Posts
20
@robbin.laird.book
TT Best Day
793
May 19, 2026
YT Best Day
241
Apr 25, 2026
Retainer Paid
$80
2 months · Apr 24, 2026
TikTok Daily Views — May 2026
From TikTok Studio export · @robbin.laird.book · Active from May 12
YouTube Daily Views — Apr–May 2026
From YouTube Studio export · @RobbinLaird-c3x · Active from Apr 7
Top Performing Videos
YouTube Shorts · ranked by views| Published | Title | Book | Platform | Views | Watch hrs | CTR % |
|---|---|---|---|---|---|---|
| Apr 25 | No Backyard? No Problem. | – | YouTube | 0.12 | 5.56% | |
| Apr 8 | Stage fright doesn't go away — you just learn to use it. | Pub. Speaking | YouTube | 0.10 | 11.11% | |
| May 2 | Most leaders think talking is power. | Listen to Lead | YouTube | 0.68 | – | |
| May 3 | In chaotic workplaces, the loudest voice isn't always the smartest one. | Listen to Lead | YouTube | 0.04 | – | |
| Apr 29 | What Defense and Government Leaders Know About Listening | Listen to Lead | YouTube | 0.05 | – | |
| Apr 8 | The promotion is yours — the speech is the only thing in the way. | Pub. Speaking | YouTube | 0.17 | 5.26% | |
| May 14 | The strongest leaders ask better questions. | Listen to Lead | YouTube | 0.03 | – | |
| Apr 24 | Empathy is NOT soft, it's cognitive heavy lifting. | Listen to Lead | YouTube | 0.03 | – | |
| TikTok · @robbin.laird.book — 5,200 total views · Best day May 19 (793) · Top TikTok video: "Empathy isn't weakness. It's operational strength." (383 views, May 14) | ||||||
| May 14 | Empathy isn't weakness. It's operational strength. | Listen to Lead | TikTok | – | – | |
| May 12 | Every conversation is shaping your leadership. Make it count. | Listen to Lead | TikTok | – | – | |
| May 13 | Want stronger teams and better conversations? Start listening. | Listen to Lead | TikTok | – | – | |
| May 12 | Most teams fail from poor communication, not lack of talent. | Listen to Lead | TikTok | – | – | |
YouTube data from YouTube Studio Table export (57 videos, 2,052 total views). TikTok data from TikTok Studio. Watch hrs & CTR = YouTube only.
Your Channels
TikTok
@robbin.laird.book
5,200
Views
23
Followers
20
Posts
154
Likes
2
Shares
YouTube Shorts
@RobbinLaird-c3x
2,052
Views
4
New Subs
57
Videos
2.09
Watch Hrs
926
Impressions
Series Campaign — Phased Roadmap
Phase 1
Foundation
Apr 6 – Apr 30, 2026
Public Speaking for Professionals entry point. YouTube + TikTok launched. 2–3 videos/day. Warm audience built in #LeadershipTok / #CareerTok.
Phase 2
Series Expansion
May 2026
Listen to Lead introduced alongside Book 1. Dual-title calendar live. $40/month retainer active. DSP starting $100/month (SmartyAds).
Phase 3
Mastering Chaos Launch
June 2026
Pre-launch teasers from mid-May. 5+ videos/day launch week. Full retargeting of Books 1 & 2 engagers via Amazon DSP.
Phase 4
Series Close
Late Summer 2026
Combined volume release. "Complete the series" strategy. Full retargeting stack across all prior engagers.
The Series
Personal Professional Development Insights
Live · Phase 1 & 2
Public Speaking for Professionals
Book 1 · Personal voice & confidence
Entry point to the series. Hooks around stage fright, career-defining moments, and clarity under pressure. "Stage fright doesn't go away" is a top-5 YouTube performer with 11.11% CTR.
Live · Phase 2
Listen to Lead
ASIN: B0GGJ8NY5M · Empathy & relational intelligence
Book 2 live from May 2026. Empathy and listening hooks dominate top videos on both platforms. "Most leaders think talking is power" — 111 YouTube views, 0.68 hrs watch time.
June 2026 Launch
Mastering Chaos
ASIN: B0GPMRBF6S · Organizational resilience
Robbin's "age of chaos" work. Pre-launch teaser content to begin seeding now. Launch week content surge planned (5+ videos/day). Will complete the leadership arc.
Video Albums
Click any album to open in Google Photos
Public Speaking — Series 1
Open album ↗
Public Speaking — Series 2
Open album ↗
🎬
Video Album — Apr 6–8
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🎧
Listen to Lead — Video Batch
Open album ↗
📸
Listen to Lead — Image Series 4
Open album ↗
🎤
Public Speaking — Latest Batch
Open album ↗
Next Actions
Begin Mastering Chaos Teaser Content Now
Pre-launch teasers should start seeding immediately to build anticipation ahead of June publication. "Chaos is the new normal. Are you ready?" style hooks compound the warm audience already built.
DSP Activation — SmartyAds
Agreed at $100/month POC for Phase 2. Retargeting Book 1 engagers with Book 2 content. Scale to ~$300/month for the June Mastering Chaos launch. Amazon certified partner.
Retainer Renewal Due
$80 covers April + May ($40/month for 2 books). June renewal needed — particularly important with Mastering Chaos launch requiring a content surge week.
Double Down on Empathy & Listening Angles
Listen to Lead empathy/listening hooks are top performers on both platforms. "Stage fright" also over-indexes on CTR (11.11%). Continue prioritising these angles in new content batches.