Atomic Shelf — book marketing for indie authors
3.2×

that's the average lift our authors see in their first 90 days.

0videos produced to date
0hours of watch time generated
0free promo downloads driven
0indie authors running the system

Writing the book was the hard part. Getting it in front of people who'd actually love it shouldn't be a second full-time job. So we handle that side — the videos, the early reviews, getting your preorders lined up before launch, timing your free days so they actually move your rank, and running the Amazon ads once there's an audience worth advertising to. It's one team doing all of it, so you're not stitching together five freelancers and hoping they talk to each other. Curious how each piece works? See every service in detail.

ATOMIC SHELF

Chapter One

Video, without you ever touching a camera.

Readers discover books through video now. We write the scripts, make the content, and put it in front of the right readers on TikTok, YouTube Shorts, and Reels — genre-matched, every time, without you lifting a finger.

60+
short-form videos produced for your book each month
  • Scripts written to your genre's reader psychology
  • Book trailers and long-form YouTube included
  • Custom theme songs on higher tiers
  • Live on TikTok, Shorts, and Reels
VIDEO PRODUCTION ATOMIC SHELF

Chapter Two

Nobody buys from a stranger with zero reviews.

Before we spend a cent promoting your book, we make sure it's worth clicking. We run your ARC campaign — recruiting readers from our own network, briefing them, and following up — so your listing has the social proof it needs when traffic arrives.

50+
honest reviews targeted per campaign at our top tier
  • ARC and beta readers from our own genre-matched network
  • Briefed, followed up, and managed end to end
  • Reviews in place before campaigns go live
  • Genuine feedback only — no paid or incentivised ratings
  • We layer BookFunnel, NetGalley, or BookSirens based on your budget
  • Professional quote-ready reviews via Reedsy Discovery or Kirkus when you need industry credibility

Recommended review stacks by budget — Budget ($50–$100): BookFunnel + BookSirens  ·  Standard ($300–$600): BookFunnel + NetGalley or Reedsy  ·  Premium ($800+): NetGalley + Reedsy + Kirkus

ADVANCE READER COPY

Chapter Three

The people who watched. Now the people who bought.

+20%
average sales conversion lift after listing optimization
  • Certified Amazon Advertising Partner
  • A+ listing page written, designed, and built for you
  • Campaigns targeted at the readers your video already reached
  • Weekly optimization. Full attribution. Clear reporting.
  • Amazon Ads, Facebook/IG retargeting, and BookBub Ads available
  • Ads launch after reviews + content are in place — never before
N +20% MANAGED ADVERTISING
How it works

Nothing here works alone.

i

Preorders open the shelf early

We set up your preorder listing correctly and start driving traffic to it weeks before launch — so your book opens with orders already stacked, not from zero.

ii

Video finds the readers

Genre-matched short-form content goes live on TikTok, Shorts, and Reels. Readers who don't know you yet start seeing your book where they spend time.

iii

Reviews make the click worthwhile

ARC readers from our network leave honest early reviews. By the time your campaigns go live, your listing already looks credible.

iv

The listing earns the sale

Rewritten copy and an A+ page do the selling. Traffic that lands on your listing converts because the page was built to convert.

v

Launch day lands with a stacked rank

Every preorder converts to a day-one sale at once, giving Amazon's algorithm a concentrated signal that pushes your category rank hard on release day.

vi

Free promos move the rank

A newsletter feature during your KDP free days drives a download spike. That rank carries into paid sales when the price goes back up.

vii

Reader lists pay off forever

ShelfMates and StoryPals build an audience you own. Every new release reaches readers who've already said yes to you — at no extra cost.

viii

Campaigns bring them back to buy

Amazon campaigns retarget readers your content already warmed up. They click. They buy. The data feeds back in and the whole system gets sharper.

Want the numbers behind each stage? See real results by tier


Chapter Four

A free day that pays for itself in rank.

Our video audience doesn't just watch — they download. When your book goes free, we coordinate your promo window with a newsletter feature and a targeted push to our ARC and beta reader network. The result is a concentrated download spike that climbs the Amazon free charts fast and holds rank momentum into paid sales long after the price goes back up.

2,400+
average downloads per newsletter feature
  • Video viewers converted into ARC and beta readers before launch
  • Newsletter feature timed to your KDP free days for maximum rank impact
  • Genre deal-site blasts layered on promo days: Freebooksy, Bargain Booksy, BookGorilla, ENT, Book Barbarian
  • Builds your also-bought row — better organic discovery for weeks
  • KU page reads typically surge in the fortnight that follows
  • One slot per quarter on Momentum, monthly on Growth
  • BookBub Featured Deal submissions on eligible titles
THE DAILY SHELF FREE promo daily downloads FREE BOOK NEWSLETTER

Chapter Five

Don't launch to an empty room.

Most authors open their book to no orders and hope the algorithm notices. We set up your preorder listing the right way — pricing, release-date timing, and back-of-book links all correct from day one — then run a dedicated campaign in the weeks before release that turns your video audience, ARC readers, and reader-list subscribers into locked-in preorders. When release day arrives, every one of those preorders converts at once, giving Amazon's ranking algorithm the concentrated signal it rewards most.

68
weeks of preorder campaign runway built into Momentum and above
  • Preorder listing setup — pricing, release date, and metadata checked before it goes live
  • A dedicated countdown content series across your video channels
  • ShelfMates / StoryPals subscribers notified as soon as preorders open
  • ARC readers prompted to preorder ahead of their review going live
  • All preorders land as same-day sales, concentrating your launch-day rank spike
PREORDER WINDOW LIVE rank wk 1wk 2wk 3 wk 4wk 5wk 6 wk 7 PREORDER TO LAUNCH-DAY SPIKE readers, queued

Reader apps

A reader list that's yours, not the algorithm's.

Algorithms change. Our apps build a reader list that's yours — genre-matched people who've opted in to hear about books like yours, ready for every release you ever make, and first in line the moment a preorder opens.

Adult fiction

ShelfMates

Romance, thriller, fantasy, sci-fi — readers tag the genres they follow and get matched to new releases. Your book lands directly in the hands of people already looking for it, preorder link included.

Children's books

StoryPals

Parents browsing for their kids' next read, sorted by age range and reading level. Your picture book or early reader shows up at exactly the right moment for the right family — preorder or otherwise.


The ecosystem

Your marketing, connected.

We don't just run our own systems — we coordinate the full ecosystem of platforms that move books, so each one amplifies the next instead of running in isolation. Here's how they fit together.

Deal promotion & email reach

BookBub Featured Deal

$642–$3,000+ per deal · 1.6M subscribers · Gold standard but competitive

Freebooksy

$50–$125 per listing · 300K+ reach · Free-day spikes

Bargain Booksy

$40–$75 per listing · 250K+ reach · $0.99–$2.99 deal days

BookGorilla / ENT / Book Barbarian

$25–$80 per listing · Niche genre reach · Budget layer

ARC distribution & review collection

NetGalley

$450–$849/title · 500K+ pro reviewers · Pre-launch buzz

BookFunnel

$30–$300/yr · ARC delivery + list growth · Dual-purpose backbone

BookSirens

$10 + $2/reader · Budget ARC · Debut author on-ramp

Booksprout

$9–$15/mo · Auto review reminders · Low admin

Professional & editorial reviews

Reedsy Discovery

$50–$299 · Industry-writer review + landing page · Best cost-to-credibility

Kirkus Indie

$425–$750 · 90-year reputation · Agent & publisher credibility

Publishers Weekly / IndieReader

$225–$399 · Trad-pub signal · Award-eligible

Advertising channels

Amazon Ads

Sponsored Products & Brands · Readers already shopping · $5–$50/day

Facebook / IG Ads

Audience building + retargeting · Pixel-driven · $5–$100/day

BookBub Ads

Self-serve CPC · BookBub reach without Featured Deal pricing · $100–$500/campaign

We select and layer 2–4 of these based on your genre, budget, and goals. The point isn't doing everything — it's running the right combination so each platform's output feeds the next. See how we coordinate them.

Plans

Pick the level. We handle the rest.

Every tier is built around consistent, genre-matched video — content clicks are tracked on all of them, so you can see exactly what your videos are sending toward your listing. Higher tiers add reviews, preorder campaigns, managed Amazon advertising, and newsletter features. Expected results are 90-day averages across active clients. Have questions first? Read the FAQ.

Pay month-to-month. Cancel anytime.
Spark
$20
per month
  • Consistent short-form video creation, every month
  • Posted to TikTok, Shorts & Reels
  • Genre-matched scripts
  • Content clicks tracked
Expected results by month 3
Video views5k–15k
Content clicks80–220
Listing visits40–120
Estimated sales lift+3–8%

Basic, consistent video creation. Best for authors just starting out.

Start with Spark
Shelf
$50
per month
  • Everything in Spark
  • More videos, more consistently, each month
  • 1 book trailer included
  • Listing copy audit & rewrite
  • Content clicks tracked
Expected results by month 3
Video views10k–28k
Content clicks180–480
Listing visits80–220
Estimated sales lift+5–12%

A small step up from Spark — more volume, a trailer, and a cleaner listing to convert the traffic it sends.

Choose Shelf
Foundation
$79
per month
  • 80 short-form videos monthly
  • 1 professional book trailer
  • Listing copy audit & rewrite
  • Preorder listing setup & back-of-book links
  • ShelfMates / StoryPals access
  • Content clicks tracked
  • Content only — no managed campaigns
Expected results by month 3
Video views15k–40k
Content clicks300–800
Listing visits120–350
Estimated sales lift+8–15%

Content builds your audience before campaigns begin. Results compound — month 6 typically outperforms month 3 by 2×.

Choose Foundation
Growth
$499
per month
  • 100+ premium videos monthly
  • 2 cinematic trailers, 1 theme song
  • ARC & beta reader campaign — 25 reviews
  • Premium A+ listing build
  • Preorder campaign — 8-week countdown series
  • 1 newsletter feature per month
  • Managed Amazon campaigns included
  • Content clicks tracked
Expected results by month 3
Content clicks/mo900–2,000
Preorders secured200–420
Free promo downloads2,400–4,800
Reviews gained18–25
KU page reads boost+90–150%
Estimated sales lift+60–110%

A longer preorder runway plus monthly newsletter features create recurring rank spikes that compound. Authors on Growth typically cover their full plan cost through royalties by month 4–5, operating at net positive from month 6.

Join Growth

Surge & Orbit — for serious catalogues

A dedicated four-person team at $899/mo, or a fully white-labelled seat under your own brand. Includes a 10+ week preorder campaign across your full catalogue. Pricing is custom.

Talk to us
PUT THE WHOLE SYSTEM TO WORK

The readers are out there. Let's go find them.

Over 160 indie authors are already running the full system. Video, reviews, preorder campaigns, free promos, reader lists, and Amazon campaigns — all working together, handled for you, every month.

New: The Atomic Launch Playbook

Every plan now includes our 6-module onboarding course — from the discovery problem through reviews, launch mechanics, advertising, and compounding. You'll know exactly what's happening at each stage and why. No guesswork, no surprises.

Modules: The Discovery Problem · Video · Reviews · Launch Mechanics · Listing & Ads · Compounding & Next Book