AI-Powered Book Marketing for Indie Authors

Your story deserves
the readers
it was written for

We deploy AI-engineered short-form video, cinematic trailers, and retargeting infrastructure built specifically for your book — then use Amazon DSP to close the loop where readers actually buy.

📡

Amazon DSP Retargeting — included in every paid plan

We build the audience. DSP converts it on Amazon. Learn how →

Live Campaign Metrics
Total views generated across all authors
12.7M+
Growing at 20,000+ views per week · Updated continuously
0
Videos / Month
0
Authors Running
0
Avg. Sales Lift
0
Content Formats
📡
0
ROAS via Amazon DSP — retargeting warm viewers on Amazon, exactly where purchase intent peaks.
Precision over volume: Every asset is engineered to match your genre, your readers, and the exact moment they're ready to buy.
12.7M+ views generated
AI-native production pipeline
Amazon DSP Certified Partner
BookTok & YouTube specialists
See a real growth story ↗
Our Services

Content that converts

Seven disciplines, one unified growth system — built to move your book from obscurity to owned audience, and from screen to sale.

📝
Creative

Script & Creative Direction

Our AI ingests your story, genre signals, and reader psychology — then our creative team shapes output that hits the right emotional notes, every time.

🎬
Production

Cinematic Video Production

Premium AI-generated video assets, book trailers, and long-form content — produced at a scale and consistency no traditional studio can match.

🎵
Audio

Original Theme Songs

Custom-composed music generated and refined to capture your book's emotional signature — the kind that stays with readers long after the scroll.

🎙️
Audio

Podcast Production

AI-assisted author interviews, book discussions, and promotional episodes that compound over time into a loyal, searchable audience.

📺
Long-Form

Long-Form & YouTube

Deep-dive video content engineered for watch-time and discoverability — the slow burn that builds authority and compounds search equity.

🖼️
Amazon

Amazon A+ Content

AI-optimised listing pages — character panels, hero banners, review highlights — built to convert every warm visitor your videos deliver.

📡
Amazon DSP

Amazon DSP Retargeting

The endgame. We retarget every warm viewer directly on Amazon with programmatic precision — where they're one click from purchase. Our certified DSP partnership means enterprise-grade targeting at every tier.

Full DSP explainer →
20×
Average ROAS
+20%
A+ Content lift
40%
Lower CPA vs legacy

Every warm viewer your videos build becomes a retargetable asset on Amazon, Prime Video, Kindle, and Twitch — where purchase intent peaks.

Amazon Advertising

From warm views
to closed sales

We're an Amazon DSP Certified Partner. We build your warm audience through organic content — then DSP retargeting closes the loop exactly where your readers are primed to buy.

📡

Demand-Side Platform (DSP)

Programmatic ads across Prime Video, Kindle, Twitch, Amazon.com, and premium third-party sites — powered by Amazon's own first-party audience data, not probabilistic guesswork. No wasted impressions.

🎯

Warm Retargeting Only

Cold audiences burn budget. We only retarget people who already watched your content — readers who are mid-funnel and moving toward purchase. Every dollar is earned.

🖼️

A+ Content Production

Your video assets get repurposed into premium Amazon listing modules — hero banners, character panels, social proof layers — engineered to convert the traffic DSP delivers.

📊

Full Attribution Reporting

Detail page views, Kindle sample downloads, new-to-brand readers, and direct sales — in plain English, monthly. Know exactly what your campaign is delivering.

How your ad spend is allocated

Every dollar above Enhanced is deployed algorithmically — the majority directed to Amazon DSP, where purchase intent data is richest.
20% TikTok Ads — top-of-funnel audience growth
80% Amazon DSP — retargeting warm viewers where they're ready to buy

When does retargeting reach peak efficiency?

DSP performance compounds. Here's the growth curve:
M1
Content
deploys
M2
Audience
compounds
M3
DSP
ignites
M4
Sales
accelerate
M5+
Compound
growth
20×
ROAS, DSP Contextual Targeting
+20%
Sales lift, Premium A+ Content
+65%
Reach vs. legacy ad solutions
40%
Lower cost-per-action with DSP
The Full Stack

From first view
to verified sale

Every stage feeds the next. Organic content trains the algorithm. DSP converts the audience. A+ Content closes the sale.

1
Organic

Content deploys

AI-engineered videos go live across TikTok, YouTube Shorts, and Reels — genre-calibrated and algorithmically optimised for discovery.

2
Growth

Warm audience builds

Every view creates a retargetable pool of readers who are mid-funnel and moving toward purchase.

3
Listing

A+ Content activates

Your Amazon listing becomes an editorial experience — AI-optimised banners, character panels, and social proof that convert intent into action.

4
Amazon DSP

Warm readers retargeted

DSP reaches your audience on Prime Video, Kindle, and Amazon.com at the exact moment purchase intent peaks.

5
Conversion

Sales close at scale

Warm readers land on your upgraded listing and buy. Every sale is attributed, reported, and fed back into the optimisation loop.

Our Process

How your campaign
gets built

1

Book Intake & Analysis

We feed your story, genre, comp titles, and audience data into our research stack — surfacing your book's highest-leverage marketing angles.

2

AI Content Strategy

A data-informed content calendar and precision scripts — engineered for maximum emotional resonance with your target reader.

3

Production & Deployment

Premium AI-powered assets produced and published at scale — across every platform, on a cadence the algorithm rewards.

4

DSP & Optimisation

Amazon DSP campaigns launch, A+ Content goes live, and your campaign continuously optimises for compound growth — learning with every impression.

Starting From Zero

No platform.
No audience.
No problem.

We've launched authors with zero followers to consistent daily sales. Our AI-powered system builds momentum from scratch — the algorithm doesn't care where you started.

🌱

Account Setup & Optimisation

We build and optimise your social infrastructure from zero — profiles, bios, and content architecture tuned for your genre's algorithm from day one.

Momentum Campaigns

A concentrated burst of AI-produced content in the first 30 days — designed to trigger algorithmic momentum and signal that you're worth surfacing.

📅

Consistent Publishing Cadence

Sustained daily output keeps your content in active distribution — compounding visibility, watch-time, and warm audience size month after month.

Documented Results

What a campaign delivers

12.7M+
Total views generated
Across TikTok, YouTube, Instagram, and Facebook for our full author roster — tracked and attributed. Growing at 20K+ views per week.
Read the YouTube growth case study →
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Avg. sales lift in 90 days
Authors on Growth+ plans see over triple their pre-campaign sales velocity once DSP retargeting hits full efficiency.
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Authors in the system
From debut novelists to established indie authors — across every genre, every audience size, every starting point.
Author Portal Preview

Your campaign,
visible in real time

Every author gets a personal campaign portal. Track your content pipeline, weekly progress, platform analytics, and message your editor team — all in one place.

📚
Atomic Shelf
Your Campaign Portal
Welcome back, Sarah
The Obsidian Garden
by Sarah Mitchell · Dark Fantasy
Campaign Active Week 8 Updated 2h ago
8
Current Week
8
Weeks Logged
184K
Total Views
Dark Fantasy
Genre
Week 8 in Progress
Day 52
Week Start
14 Jun 2026
Week End
21 Jun 2026
Steps Complete 10/13 (77%)
📊 Performance
𝕋 TikTok
142K
Views
8.4K
Likes
312
Comments
1.2K
Shares
2,840
Followers
▶ YouTube
42K
Views
186h
Watch Hrs
4.2%
CTR
890
Subscribers
2:14
Avg Duration
💬 Chat with Your Editor
Alex · Editor
Week 8 content is live! Your forest scene clip hit 28K views in the first 6 hours — that's your best performing video yet. DSP retargeting is now active on that audience. 🎯
Sarah Mitchell
That's amazing — I saw the notification from Amazon! Two sales already this morning. Thank you!
Curated Tiers

Your growth plan,
priced for authors

Production infrastructure and strategic ad deployment tailored to your ambitions. Plans above Enhanced include algorithmic ad spend directed toward TikTok amplification and Amazon DSP retargeting.

Pay month-to-month. Cancel anytime.
💡
Content only

Enhanced

Every dollar goes to video production and content management. No ad spend — pure organic growth while the algorithm does its work.

✦ Enhanced ($50/mo) — entry-level tier
Content + Ad Spend

Starter, Growth, Surge & Orbit

Your subscription funds both production and a dedicated ad budget — deployed at an 80/20 DSP-to-TikTok split.

✦ Starter ($199) and above
✦ Content Only
Enhanced
$50 per month
  • 80 short-form videos per month
  • 1 professional book trailer
  • Long-form YouTube videos
  • Avatar narration included
  • 100% content production — no ad spend
Your Creative Team
AM
1 Senior Content Manager
A seasoned creative lead who owns your entire content pipeline from script to publish, plus weekly strategy check-ins.
Choose Enhanced
📡 Content + Ads
Starter
$199 per month
$75/mo ad budget included — split across:
~$15 TikTok
~$60 Amazon DSP
  • All Enhanced features
  • Full social management
  • $75 Amazon DSP budget
  • Podcast episodes included
  • Basic A+ Content setup
Your Creative Team
AM
1 Dedicated Account Manager
Your full-service point of contact for content production, DSP campaign oversight, and platform performance.
Select Starter
📡 DSP Seat Unlocked
🚀 Full Suite
Surge
$699 per month
$400/mo ad budget included — split across:
~$80 TikTok
~$320 Amazon DSP
  • 150+ cinematic videos monthly
  • 3+ premium trailers
  • Custom theme song
  • Full podcast production
  • Heavy DSP retargeting
  • Full A+ Content suite
Your Creative Team
CD
PS
PS
DM
A Dedicated Team of 4
A creative director, two production specialists, and a DSP campaign manager — your private marketing pod.
Activate Surge
Enterprise
🚀 Full Suite + DSP Seat
Orbit
Your own dedicated
DSP Seat
Custom quote — speak with us
$1,000+ ad budget — on your exclusive seat:
~$200 TikTok
~$800+ Amazon DSP
  • Up to 720 videos per month
  • Multiple trailers & creative assets
  • Full custom music composition
  • Complete podcast series
  • Your own dedicated Amazon DSP seat — enterprise programmatic, under your brand
  • Dedicated brand strategist
  • Priority support & weekly reporting
✦ Exclusive access pathway

Claim your own DSP seat

Orbit authors get a dedicated Amazon DSP seat — your own programmatic presence, not a shared pool. Pricing is bespoke. Start with a conversation.

Request access →
Your Creative Team
BD
CS
P1
P2
DM
PS
QA
Your 7-Person Brand Studio
A brand director, creative strategist, two producers, a DSP manager, platform specialist, and QA lead — the full equivalent of an in-house marketing department.
Learn about Amazon DSP first →
Questions & Answers

Everything you need
to know

It depends on the tier. Enhanced ($50/mo) is 100% content production — every dollar goes to creating your videos and managing your social presence. No ad spend at all.

From Starter ($199/mo) upward, your subscription covers production plus a dedicated ad budget deployed at an 80/20 DSP-to-TikTok split. Use the billing toggle above to see exact multi-month totals.
When your cumulative ad spend across a multi-month commitment reaches $1,250, you qualify for a dedicated Amazon DSP seat — your own named programmatic presence rather than a shared pool. The billing toggle will automatically highlight which tier and commitment length crosses that threshold. Orbit authors always receive a dedicated seat regardless of duration.
Most DSP campaigns run through a shared managed-service pool. The Orbit plan gives you a dedicated, named Amazon DSP seat — your own programmatic presence under your brand. This unlocks custom audience segments, higher spend ceilings, and priority placements across Prime Video, Kindle, Twitch, and Amazon.com. Pricing is bespoke — email nick@atomic-shelf.com to discuss what makes sense for your catalogue.
Most authors see meaningful engagement within the first 2–3 weeks of content going live. Consistent sales momentum typically builds over 60–90 days. Amazon DSP retargeting reaches peak efficiency around month 3 — once your warm audience is large enough for the algorithm to work efficiently.
DSP is a retargeting system — it reaches people who've already engaged with your content. Months 1 and 2 build that warm audience through organic distribution. By month 3, you have a meaningful pool of mid-funnel readers who haven't yet purchased — that's when reaching them on Amazon becomes dramatically more efficient and cost-effective.
Amazon DSP gets the majority because that's where purchase intent is highest — you're serving ads to warm readers on the exact platform where they can buy in one click. TikTok's 20% accelerates warm audience growth, especially in months 1–3. The two systems work in tandem: TikTok trains the algorithm and builds the pool, DSP converts it.
No. Many of our highest-performing clients started with zero followers, zero reviews, and zero platform presence. We build algorithmic momentum from scratch — account setup, content deployment, and audience compounding are part of every plan.
Commit to 3 months and save 10%. 6 months saves 20%. 12 months saves 25%. The billing toggle in the pricing section shows your total payment — so you know exactly what you're committing to, not just the discounted monthly equivalent.
Yes. Upgrade at any time — your campaign scales with you. Downgrades take effect at the next billing cycle. We recommend Starter or Growth for the best initial balance of content output and DSP return on investment.
All of them. Romance, fantasy, thriller, literary fiction, non-fiction, Christian fiction, sci-fi, self-help. Scripts, video styles, and DSP audience targeting are always calibrated to your specific genre's reader psychology and platform behaviour.

Put your book
in front of its readers

Join 160+ authors who've deployed the full stack — AI-powered content, Amazon DSP retargeting, and a campaign that compounds month after month.

Choose Your Tier → DSP & A+ Guide ↗
Put the algorithm to work Amazon DSP included from Starter
View Plans