Service deep dive
Getting featured in other people's newsletters, once a quarter or monthly
Placement in shared reader newsletters — one feature per quarter on Momentum, one per month on Growth — with a free promotion driving downloads and re-engaging readers you already have.
A newsletter feature is your book placed inside somebody else's email to their subscribers, alongside a free promotion that readers can act on immediately. It is a small slot with an outsized effect, because newsletter readers have already decided they want book news and they read what arrives. Momentum includes one feature per quarter; Growth includes one per month. The work is not a logo placement. It is a free-promo push that pulls in new readers and re-engages the ones already on your list.
Feature placement on a recurring schedule
- Feature placement on a recurring schedule — quarterly or monthly depending on your tier.
- A free promotion attached to it, so a reader who sees the mention has something to act on in that moment rather than something to remember for later.
- Download tracking on the promotion, so you can see what the feature produced rather than inferring it from a vague sales change.
- Re-engagement of your existing list, because the same push reminds people who already know you that you have something out.
Why paid attention in an inbox converts
The mechanism is trust that has already been paid for. A newsletter subscriber paid for access to book news, or traded their attention for it, and they read what arrives because the whole list exists to tell them about books. A recommendation inside that list arrives with the reader already in the right frame of mind and already expecting to be told something worth reading. That is a different starting position from an advert shown to someone scrolling past it, which is why the same book can be received very differently in the two places. It is also why placement has to be honest: a slot spent on a book whose blurb oversells it produces downloads from people who bounce straight off the listing, and those people do not come back for your next promotion.
Submitting to an editor's slot
- Submitting to the newsletter's slot, with the material formatted the way that newsletter expects rather than the way you would post it yourself.
- Writing the copy that sits around it — a short description that gives a reader a reason to care in the space available.
- Setting the promotion up and confirming the link works before the feature goes out.
- Tracking the download through the feature and reporting back honestly, including when the result is small.
The metadata an editor needs from you
The book, formatted for promotion, and the metadata — blurb, cover, genre positioning — that the newsletter's editors will need. You should also tell us if you have an existing list, because the same push does double duty: it brings new readers in and reminds old ones that you exist.
Why slots get missed and blurbs get ignored
Submitting late, so the slot is filled by someone else and the feature slips a full cycle — a quarterly slot lost is three months. The second is a blurb written for the author's own satisfaction rather than for a stranger skimming an email, which is a different reader in a different frame of mind. The third is expecting the download to convert into sales at the same rate as a paid sale. A free download is a different act with a different follow-up.
Who a newsletter feature will not convert for
Not for an author with no book to promote, or one still several months from having something ready to submit. Not for authors who expect free promotion to be a straight path to paid sales without any follow-up of their own — the reader who downloads is at the start of something, not the end. And not as a substitute for your own content, since the feature is a slot inside somebody else's audience rather than a presence of your own.
Following up is the part that pays
Submitting material on a schedule, which for a quarterly feature is close to nothing and for a monthly one becomes a routine. The larger commitment is following up with the readers who arrive, because an unfollowed free promotion produces a download and no relationship.
What a working feature slot produces
Success is the mechanism working: the feature goes out on schedule, the link is live and tracked, downloads are attributable to the slot, and the people who claim it have a route to hear from you again. The reach of any one feature depends on the size of the newsletter it lands in, and that is not ours to guarantee.
Questions we get about Newsletter feature placement
Do free downloads lead to sales?
Some do, and it is not automatic. A free promotion brings readers in who are interested enough to act in the moment; whether they buy later depends on what they find next. The honest framing is that a download is the start of a relationship, not a sale in disguise. If you are looking for a guaranteed conversion from free to paid in one step, that is not what this is.
How do you choose which newsletter I get featured in?
By fit with your genre and your readers, which is the only defensible basis. Putting a science-fiction release in a general-interest newsletter because the slot was available produces a download and nothing else. Where a slot is a poor match we will say so rather than take it, and if we cannot place a feature in a given cycle we will tell you rather than count it as delivered.
What do I need to submit, and when?
The book, the cover, a short blurb and your genre positioning, in the format the newsletter expects. Timing matters more than authors expect: slots fill, and a late submission usually means waiting for the next cycle. On a quarterly feature that is a real cost, so we will chase material early rather than assume it has arrived.