Atomic Shelf Dispatch
Notes on getting books found.
Author resources, reader resources, publishing opportunities and industry developments — written by the team that does the work.
Author resources
Practical guidance for producing, positioning and marketing a book.
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What the Atomic Shelf services actually cover
A plain map of the work we do — discovery, trust, conversion, retention and repeat readers — and where each service sits in that sequence.
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How to submit your book for review
What we need from you, what happens after you submit, and why nothing appears in the catalogue without a human deciding it should.
Reader resources
For readers: how this catalogue is built and how to use it.
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How the Readers catalogue is actually built
Where the books on this site come from, how a title earns its place, and what we do when the underlying data disagrees with itself.
Service deep dives
What each service actually is, what it costs you in time, and who it is not for.
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What short-form video production actually puts in front of readers
A recurring stream of short videos, scripted around your genre and posted to TikTok, YouTube Shorts and Instagram Reels, with a weekly report on what each one did.
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What a book trailer is, and why one is worth more than a month of posts
A single cinematic film made from your manuscript, delivered as files you keep — reusable in ads, newsletters, pitches and every future campaign, rather than disappearing after one post cycle.
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An original theme song for your book, and what it is not
One composed piece of music written for your book and used across its video output, so the same audio signature appears in every post — not a release, a score or a single.
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What a managed Amazon DSP budget is actually for
A fixed monthly spend run on your behalf inside Amazon's advertising system, targeting readers your content has already identified rather than searching for keywords you bid on.
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Rewriting the page your traffic already reaches
Title, subtitle, description, keywords, bullet points and A+ modules rebuilt so the listing earns the click and holds the reader — because content sending traffic to a weak page is wasted spend.
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Getting readers who actually finish the book to review it
Genre-matched readers identified, contacted and sent the book before paid traffic arrives — with no condition on what they write, and no purchase of reviews at any point.
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What has to happen before a preorder campaign can run
The listing configured, the dates set and the formats confirmed on Amazon so that preorders open correctly — the mechanical groundwork a countdown campaign then depends on.
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Six or eight weeks of countdown content, built to move a date
A structured preorder window — six weeks on Momentum, eight on Growth — of scheduled countdown content, reveal beats and reminders pointed at a live preorder listing.
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Owning a reader list rather than renting one from a platform
Readers enrolled through ShelfMates and StoryPals into an audience you keep and can contact directly for every future book, instead of rebuilding from zero at each launch.
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Getting featured in other people's newsletters, once a quarter or monthly
Placement in shared reader newsletters — one feature per quarter on Momentum, one per month on Growth — with a free promotion driving downloads and re-engaging readers you already have.
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Running the account, not just posting into it
Day-to-day management of your social channels — replies, comments, profile upkeep, inbox and audience growth — so the account is somewhere readers can find between releases, not just at launch.
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Showing the book again to the people who already half-wanted it
Segmented and lookalike audiences built from real engagement — up to five touchpoints a day for thirty days — aimed at readers who watched, clicked or followed without buying.
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Audiobook creation is not currently offered, and what happens instead
We do not produce audiobooks and make no promise to. What this page is for is explaining the decision, and pointing you at audiobook marketing, which we do offer.
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Marketing an audiobook you already have, whoever made it
A discovery campaign for an existing audiobook — narrative-led short-form content, promotion built around narration and character, reader communities, and cross-promotion between editions.