Service deep dive
Getting readers who actually finish the book to review it
Genre-matched readers identified, contacted and sent the book before paid traffic arrives — with no condition on what they write, and no purchase of reviews at any point.
An ARC campaign gets a finished book into the hands of readers who already read your genre, early enough for their honest reactions to exist before the launch push. Momentum targets ten readers, Growth twenty-five, scaled by your commitment term. The point is not to manufacture praise. It is that a cold visitor arriving at a listing with no reviews is being asked to take a risk on an unknown author, and a handful of genuine reviews from real readers changes that decision more than any amount of advertising.
Who gets approached, and by whom
- Reader identification — people who read comparable books in your subgenre, identified from their own reading and reviewing behaviour.
- Direct outreach handled by the outreach team, written as a personal approach rather than a bulk email.
- Distribution of your book to those readers through the standard advance-review routes.
- A record of who received it and who responded, so you know what to expect and do not have to chase it blind.
How readers are matched and contacted
- Matching readers to the book. A romance is not sent to literary fiction readers. The subgenre matters more than the category.
- Writing the approach. Each note says what the book is, who it is for, and what is being asked. It does not promise anything in exchange.
- Following up once. One polite follow-up, then it stops. Readers who are not interested are busy people.
- Monitoring reviews as they arrive, and reporting honestly on what came back — including the critical ones.
What the author needs to hand over
An unpublished or recently published book in a format readers can accept, and a little patience. You also need to be comfortable with reviews you did not choose. If you are looking for a mechanism that produces five-star reviews on demand, this is the wrong service and it is not a thing we will do.
The kind of reader who finishes comparable books
The targeting is behaviour-based: people whose own reading and reviewing history sits close to the books yours sits beside. In practice that means the subgenre matters more than the category label, and a reader who finishes comparable books in a weekend is a better target than a casual browser of the same shelf. The outreach is written for that reader — someone who reads a lot and can tell within a sentence whether they are being sold to. Approaches that read as marketing get ignored, and an ignored approach produces no review and no follow-up, which is the same as never having contacted them.
Why readers stop replying mid-campaign
The most common problem is a slow response from the author when a reader asks a question mid-campaign. Someone who is enjoying the book writes back with a question, gets no answer, and never finishes. The second is sending out a book that is not quite finished — readers notice, and it damages the campaign and the book. The third is treating a critical review as a disaster. A listing with three genuine reviews where one is mixed reads as more trustworthy than five perfect ones nobody can account for.
Who should not run a review campaign
Not for authors who cannot accept that a review might be negative, or who intend to respond publicly to one. Not for books so rough that sending them out would be unfair to the readers who spend time on them. And not as a guarantee — a campaign can put the book in front of ten excellent readers and come back with one review. That is a normal outcome, not a failure.
Answering readers is the real commitment
Being reachable. Answering reader questions promptly and courteously is the main ongoing commitment, and it is worth doing because those readers are the exact people you want reviewing the book. There is also the work of getting the book into a state worth sending.
What genuine social proof looks like
Success is social proof that is real: reviews from readers whose reading you can name, appearing before the paid traffic arrives, so that the people the ads bring see a listing with a history on it. How many come back is not within anyone's control, and we will not pretend otherwise.
Questions we get about ARC / review campaign
Can you guarantee a certain number of reviews?
No, and no legitimate service can. Reviews have to be written voluntarily by people who read the book, which means they arrive on the readers' schedule and not ours. What the campaign controls is getting the book to the right readers. If a provider promises you a review count, ask what happens to the readers who decline — that is where the answer usually is.
What if I get a bad review?
Then you have a bad review, and it stays. Amazon's policies do not permit removal of a negative review for being negative. We report honestly on what comes back. A listing with a small number of real reviews, including a mixed one, generally reads as more credible than a wall of identical praise that nobody can account for.
Is a free copy ever tied to a review?
No, and this is a hard line rather than a preference. A free copy is never conditional on posting a review, on giving a positive rating, or on changing an existing rating. The copy goes out on the understanding that the reader may review it, may not, and may say what they think. Anything else is not an ARC campaign.