Service deep dive
What short-form video production actually puts in front of readers
A recurring stream of short videos, scripted around your genre and posted to TikTok, YouTube Shorts and Instagram Reels, with a weekly report on what each one did.
Short-form video production is a high-volume, hands-on service. Your book is turned into a recurring stream of short videos, written and edited around the hooks that readers in your genre already respond to, and posted to TikTok, YouTube Shorts and Instagram Reels by an outreach team that handles the accounts day to day. You are not expected to appear on camera. What you are buying is consistency and a measurement trail — not a single viral clip, and not a promise about sales.
The video volume your plan actually includes
- Around 60 videos a month on the entry tiers, 80 on Foundation and Momentum, and 100 or more on Starter and Growth. Volume is set by plan. Nothing here is unlimited at any price.
- Every video posted to all three platforms. It is not handed to you as a file for you to upload yourself.
- Scripts built to match your genre and the conventions readers in it already recognise — the opening line, the on-screen text, the audio choice.
- A weekly report covering impressions, views and clicks through to wherever the link points.
- Access to the content gallery through your progress report, so you can see what has been produced and posted without asking.
How a month of videos gets scripted and shot
- Reading the book properly. Someone reads enough of the manuscript to find the moments that carry a hook on their own — an opening line, a confrontation, a piece of dialogue that lands without setup.
- Writing scripts in batches. A month of scripts is built ahead of the month, so posting never depends on catching a trend after it has already passed.
- Editing for each platform. Captions, on-screen text, aspect ratios and audio are handled per platform rather than exported once and posted everywhere unchanged.
- Reading the numbers and reworking. The weekly report is read. Formats that hold attention get made again; formats that do not get dropped.
What we need from you before filming starts
Very little at the start: a link to your book, or to your catalogue if the work covers a backlist, plus any discount dates you have already planned so the content can be timed around them. On-camera work is not required.
What we ask for afterwards is responsiveness. Scripts may come back for a factual check — a character's name, a place, a sequence of events — because a video that gets one of those wrong is noticed and remembered. Someone on your side needs to be able to answer that kind of question within a day or so.
Why short-form video quietly stalls
Three things, regularly. First, a premise that does not compress: a book whose appeal is its prose rather than a moment will generate more videos made about it and less interest in them. Second, silence after signup — the cadence thins, and an account that was building a pattern loses it. Third, links that lead nowhere useful, so traffic arrives and cannot be attributed to anything. All three are avoidable, and all three cost you more time than they cost us.
Who this is the wrong spend for
Not for authors who want the raw files in order to run their own campaigns, because the account management and the posting are part of what is being bought. Not for books with no answer to the question of why a stranger should care. And not for anyone whose expectation is a specific category rank — that depends on your listing, your reviews, your price and your backlist, and no amount of video volume controls it.
The monthly attention this asks of you
Roughly an hour a month of attention once things are running: reading the weekly report, replying to the occasional factual check, and giving a steer when a direction is not working. The production itself is not your job.
What a healthy posting cadence looks like
A posting cadence that does not lapse, a weekly report you can actually read, and a set of videos still drawing views weeks after posting rather than disappearing. That gives you the first thing every later stage depends on: a record of who watched, how long they stayed, and what they clicked. Whether that becomes sales depends on the rest of your setup.
Questions we get about Short-form video production
Do I have to appear on camera?
No. On-camera work is not required, and most author videos are not built around your face. What we need is a link to your book, and sometimes a short recorded line if a piece of content genuinely needs your voice. If you would rather not record anything at all, say so at the start, because it changes which formats we lean on.
What happens to the videos when I stop?
Everything is handed over. Most of the content is already available to you during the engagement through your progress report, and at the end of a commitment anything outstanding is transferred to you. The accounts themselves are yours throughout — you are not building an audience on infrastructure we then hold, because that arrangement breaks down badly.
Will this get my book onto a bestseller list?
No, and any service that promises that is selling you a number rather than a mechanism. Video gets your book in front of people who do not know it exists. Ranking depends on reviews, listing quality, price, competition and your backlist. What video does is supply the traffic that the rest of your setup then has to convert, and give you the data to see whether it did.