Creative Brief Template
Book: ______________________ Campaign ID: __________ Date: ___________________ Editor: _________________
1. Source Verification (✓ = verified, ? = unknown, ✗ = N/A)
| Field | Source | Value | Status |
|---|---|---|---|
| Exact title | |||
| Exact subtitle | |||
| Author name | |||
| Genre / subgenre | |||
| Official cover image | |||
| Publisher synopsis | |||
| Main premise | |||
| Central conflict | |||
| Intended audience | |||
| Key themes | |||
| Emotional stakes | |||
| Distinctive selling points | |||
| Price | |||
| Free promotions | |||
| Campaign dates | |||
| Campaign goal | |||
| Destination link | |||
| Call to action | |||
| Spoiler restrictions | |||
| Claim restrictions | |||
| Character depiction restrictions | |||
| Approved quotations | |||
| Page references | |||
| Excerpt permissions |
Missing facts (list anything not verified above):
1. 2. 3.
2. Three Promotional Angles
For each angle, complete the grid:
Angle 1: _________________________
| Element | Answer |
|---|---|
| Target reader identity | |
| Emotional/intellectual hook | |
| Source-material support | |
| Genre recognition signal | |
| Why this fits the audience |
Angle 2: _________________________
| Element | Answer |
|---|---|
| Target reader identity | |
| Emotional/intellectual hook | |
| Source-material support | |
| Genre recognition signal | |
| Why this fits the audience |
Angle 3: _________________________
| Element | Answer |
|---|---|
| Target reader identity | |
| Emotional/intellectual hook | |
| Source-material support | |
| Genre recognition signal | |
| Why this fits the audience |
3. Selected Angle & Rationale
Selected angle: ___________________________________
Why this angle is strongest:
Campaign goal this serves: