Script Template

Book: ______________________ Angle: ______________ Scene count: _ Estimated duration: ____s


Script with Verification

#TimestampVoice-OverOn-Screen TextVisual DirectionSoundSource (verified from)
10.0–X.Xs
2X.X–X.Xs
3X.X–X.Xs
4X.X–X.Xs
5X.X–X.Xs
6X.X–X.Xs

Hook Structures (Select One)

StructureWhy this hook?Source support
Question the reader wants answered
Surprising but verifiable premise
Dilemma with meaningful stakes
Genre-specific invitation
Recognizable problem/experience
Provocative opinion (clearly labeled)
Compelling detail from description

CTA Selection

ElementAnswer
Campaign objective
Selected CTA
CTA matches objective because
No unverified claims
Timing in script
Duration on screen (minimum 1.5s)

Word Count & Timing

  • Total words (VO): _______
  • Read-aloud time: _______s (target: 15–30s)
  • Words per second: _______ (target: 120–150 wpm spoken)

Verification Log

Every factual claim in the script must be traceable:

  1. Claim: "________________________________________________"

Source: ________________________________________________

  1. Claim: "________________________________________________"

Source: ________________________________________________

  1. Claim: "________________________________________________"

Source: ________________________________________________

(Continue as needed. No unverified claims permitted.)